Here’s how I work: the creative process

Over the years, I’ve refined my process—tweaking, adding, and sometimes completely reinventing it—to ensure I deliver my best work.

This is the most effective approach I’ve found, adaptable to most projects. It’s a collaborative journey, guiding us from the first spark of an idea to a bold, standout brand.

1. Discovery Call

Before any contracts or invoices, we jump on a 30-minute deep dive into your brand, goals, and challenges. No pressure, no commitments—just an open conversation about how I can help. 

📝 What you’ll get from this call:

  • Rough project scope & deliverables
  • Estimated timeframe & budget discussion
  • Clarity on whether we’re a great fit

2.  Project Proposal

Based on our chat, I’ll send over a customised proposal with three clear options—think Bronze, Silver, and Gold levels—so you can choose what best fits your needs and budget.

Once you pick an option, I send over the contract, a brand questionnaire, and a 50% deposit invoice. The moment that’s settled, we’re officially in business!

3. Research & Design Direction

Great design isn’t just about making things pretty—it’s strategy meets creativity.

🔍 What Happens Here?


✔️ Deep dive into your brand, market, and competitors.


✔️ Mood boards & initial design directions.


✔️ Presentation of at least two design concepts.

Once you approve the direction, we move to the real magic: designing your brand.

4. Concept Development & Refinement

Here’s where I explore tens (sometimes hundreds) of ideas to craft a solution that’s fresh, strategic, and undeniably you.
🎨 This stage includes:


✔️ Sketching & refining the best logo concepts.


✔️ Introducing typography, colours, and patterns.

✔️ Mockups to help you visualise your brand in the real world.

💡 Your feedback is key. After the first review, we tweak and refine until everything is just right.

5. Final Delivery & Handover

 Once we’ve nailed the perfect design, I package everything in a super-organised, user-friendly system so you can easily implement your new brand.
 
🎉 Final invoice, files delivered, and you’re ready to take the industry by storm.